top of page
iMac Mockup.jpg

GUESTY

Rebranding

Guesty is a platform for short term property managers that helps streamline their operations. When approaching the rebrand we wanted to communicate how easy the platform is, while still maintaining a professional look and feel. As the company evolved, we evolved the color palette as well, to create a slightly more mature feel. The rebrand included all company assets- The website, including UX/UI, all sales materials, booth designs, videos and much more

Who, What, Why

Guesty's customers are young and tech savvy and as such, the branding leans towards a more playful side. Property management is a career choice, not a side job, however the people who choose to use Guesty do it exactly because they value their free time. Guesty allows them to automate many functions, thus freeing them to live their lives. The whole approach to the website and the branding was to convey the ease and simplicity of the product.

Image by Héctor Martínez

USING TINTS TO MATURE COLORS

MAIN COLORS

SECONDARY COLORS

colors.png
YAsset 8.png

LOGO

logo.png

FONT

font.png

ICONS

YAsset 5.png
YAsset 31.png
YAsset 31.png

BUTTON

YAsset 6.png
YAsset 6.png

BACKGROUND WAVES

YAsset 9.png

PLATFORM REPRESENTATION

YAsset 2.png
YAsset 1.png

ILLUSTRATIONS

Asset 4.png
Asset 5.png
Asset 7.png
Asset 10.png
Asset 9.png
Asset 6.png

ILLUSTRATIONS IN DARKER COLORS

zAsset 2.png
zAsset 3.png
zAsset 5.png

ADDITIONAL DESIGN ELEMENTS

Apartment elements, but we also made dogs part of our branding, because Guesty is known as a company with many at work dogs!

Asset 8.png
Asset 8.png

HOMEPAGE

Artboard 3 copy 2.png
Artboard 21.png

Curious to see what the old branding looked like? Click here

SOCIAL COVERS

FB Cover copy.png

MERCHANDISE

When the rebrand launched we created some merch for our employees, and we didn't forget the Guesty dogs!

DSC09958.jpg
DBP_0206.jpg
DBP_0299.jpg
DBP_0302.jpg
DSC09794.jpg

Winter/2020 brought some more merch...

Free Notebook Mockup2.jpg
socks.png
hoodie.png
sweatshirt.png

© Tal Margalit

  • LinkedIn
  • Facebook
  • Pinterest
  • Instagram
bottom of page