top of page

Kaltura

Brand Up.png
Frame 361.png

Kaltura, a video tech company spanning various products, is a very colorful brand and throughout the years many attempts were made to use the colors and create a brand language. This created a mix of various languages that made up the brand. When I started as design lead my first order of business was to create a consolidated brand language, with clear rules on how colors and photography were used. I called this a Brandup© because i wasn't rebranding the company, I was simply taking its core elements and organizing them in a way that made sense, while leveling up the brand. This is an ongoing process that we are implementing across the board. Please visit the brandbook

Here is a short video I created to present the Brandup©

COLORS

I focused on 5 main colors (and from them I took hues for secondary colors). These colors work together, along with black and white. I also created a system- using all or most colors together or using colors alone with black and white.

1600_dccb021a-8dcc-4ce7-a72a-218dff9edc8b.png

All together

1600_a5742f17-8668-49c0-8ae9-657b85ce594c.png

Monotone

1600_edda2096-8e68-4898-971a-1963dace1e0d.png
1600_57a88fa3-dabc-4093-96b8-091014ed7ffc.png

GRAPHIC ELEMENTS

I then decided to develop a system of shapes based on the world of our product which focuses on video. These shapes are used in various ways- as patterns, as main elements, together, alone, and with photography.

1600_4baa398e-1862-4a2b-95e5-66c86636d54f.png
800_28f4fe0d-3197-4f0e-91c1-d90b2cc8c7bb.png
800_84e37be7-ba4c-41b7-96c6-72f8ddd45861.png
800_2d9b2a21-ff8e-45dc-9e6e-2b059b9fc7e6.png
800_704bcd92-379b-4763-916a-9b2eeefa99f9.png

PHOTOGRAPHIC LANGUAGE

Our photography uses "real" people, hands and objects. We incorporate the color systems mentioned above as well as the graphic elements.

1200_700cc76f-34a9-40b2-a3eb-55861bec6c73.png
800_9b451a9e-c2cd-4b56-be84-34dd4e7159e7.png
800_6775721f-978c-47d0-9fee-5d322531c0ae.png
800_cae6213e-c38e-4423-9a52-8d8255616852.png
800_75d0798d-f796-4cbc-8c8d-d604e509c171.png
800_031f0ff0-6293-4721-ae98-e41c3bce8e64.png

The first and main implementation of the new language was in our brand new website homepage, here you can see how we took the building blocks of the new language and found creative ways to implement them in our UI design

Homepage

hp.png

Nav

Screenshot 2024-08-04 at 21.51.50.png
bottom of page