top of page
Kaltura
Kaltura, a video tech company spanning various products, is a very colorful brand and throughout the years many attempts were made to use the colors and create a brand language. This created a mix of various languages that made up the brand. When I started as design lead my first order of business was to create a consolidated brand language, with clear rules on how colors and photography were used. I called this a Brandup© because i wasn't rebranding the company, I was simply taking its core elements and organizing them in a way that made sense, while leveling up the brand. This is an ongoing process that we are implementing across the board. Please visit the brandbook!
Here is a short video I created to present the Brandup©
COLORS
I focused on 5 main colors (and from them I took hues for secondary colors). These colors work together, along with black and white. I also created a system- using all or most colors together or using colors alone with black and white.
All together
Monotone
GRAPHIC ELEMENTS
I then decided to develop a system of shapes based on the world of our product which focuses on video. These shapes are used in various ways- as patterns, as main elements, together, alone, and with photography.
PHOTOGRAPHIC LANGUAGE
Our photography uses "real" people, hands and objects. We incorporate the color systems mentioned above as well as the graphic elements.
bottom of page