hellopurple visual language

hellopurple is not only changing the way we create corporate events; it is changing the way we look at them. Part preparation and part inspiration, hellopurple is a digital platform that walks you through each and every step of the planning process, providing endless ideas and inspiration, planning your itinerary and budget and then connecting you with the top vendors in your area who will help bring that vision to life or wherever your event may be happening (Did anyone say “company trip”?). Designed for HR personel who never imagined they could create the perfect event themselves.

I acted as creative marketing consultant and designer, enhancing their brand language and how they look and talk in social media. I went for a mix of corporate lingo and parties, with a touch of wit. The goal was to create a conversation around the brand. With limited budget I used AI to help create eye catching visuals. 

Video illustrations and animations: Inbar Krantz