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GUESTY

Rebranding

Guesty is a platform for short term property managers that helps streamline their operations. When approaching the rebrand we wanted to communicate how easy the platform is, while still maintaining a professional look and feel. As the company evolved, we evolved the color palette as well, to create a slightly more mature feel. The rebrand included all company assets- The website, including UX/UI, all sales materials, booth designs, videos and much more

Who, What, Why

Guesty's customers are young and tech savvy and as such, the branding leans towards a more playful side. Property management is a career choice, not a side job, however the people who choose to use Guesty do it exactly because they value their free time. Guesty allows them to automate many functions, thus freeing them to live their lives. The whole approach to the website and the branding was to convey the ease and simplicity of the product.

Image by Héctor Martínez

USING TINTS TO MATURE COLORS

MAIN COLORS

SECONDARY COLORS

LOGO

FONT

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ICONS

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BUTTON

BACKGROUND WAVES

PLATFORM REPRESENTATION

ILLUSTRATIONS

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ILLUSTRATIONS IN DARKER COLORS

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ADDITIONAL DESIGN ELEMENTS

Apartment elements, but we also made dogs part of our branding, because Guesty is known as a company with many at work dogs!

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HOMEPAGE

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Curious to see what the old branding looked like? Click here

SOCIAL COVERS

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MERCHANDISE

When the rebrand launched we created some merch for our employees, and we didn't forget the Guesty dogs!

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Winter/2020 brought some more merch...

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