Guesty is a platform for short term property managers that helps streamline their operations. The company website is the main source of information that attracts new customers. The website consists of more than 50 pages and required building the site architecture from scratch, creating a clear UX flow that leads visitors to Request a demo and making a UI language that conveys simplicity and ease. After working on the first stages of the project it became clear that a rebrand would have to happen as well.
Who, What, Why
Guesty's customers are young and tech savvy and as such, the branding leans towards a more playful side. Property management is a career choice, not a side job, however the people who choose to use Guesty do it exactly because they value their free time. Guesty allows them to automate many functions, thus freeing them to live their lives. The whole approach to the website was to convey the ease and simplicity of the product.