GUESTY
Rebranding
Guesty is a platform for short term property managers that helps streamline their operations. When approaching the rebrand we wanted to communicate how easy the platform is, while still maintaining a professional look and feel. As the company evolved, we evolved the color palette as well, to create a slightly more mature feel. The rebrand included all company assets- The website, including UX/UI, all sales materials, booth designs, videos and much more
Who, What, Why
Guesty's customers are young and tech savvy and as such, the branding leans towards a more playful side. Property management is a career choice, not a side job, however the people who choose to use Guesty do it exactly because they value their free time. Guesty allows them to automate many functions, thus freeing them to live their lives. The whole approach to the website and the branding was to convey the ease and simplicity of the product.
USING TINTS TO MATURE COLORS
MAIN COLORS
SECONDARY COLORS
LOGO
FONT
ICONS
BUTTON
BACKGROUND WAVES
PLATFORM REPRESENTATION
ILLUSTRATIONS
ILLUSTRATIONS IN DARKER COLORS
ADDITIONAL DESIGN ELEMENTS
Apartment elements, but we also made dogs part of our branding, because Guesty is known as a company with many at work dogs!
HOMEPAGE
Curious to see what the old branding looked like? Click here
SOCIAL COVERS
MERCHANDISE
When the rebrand launched we created some merch for our employees, and we didn't forget the Guesty dogs!
Winter/2020 brought some more merch...
