Guesty is a platform for short term property managers that helps streamline their operations. Guesty's customers are young and tech savvy and as such, the branding leans towards a more playful side. When approaching the rebrand we wanted to communicate how easy the platform is, while still maintaining a professional look and feel. As the company evolved, we evolved the color palette as well, to create a slightly more mature feel. The rebrand included all company assets- The website, including UX/UI, all sales materials, booth designs, videos and much more
USING TINTS TO MATURE COLORS
ILLUSTRATIONS IN DARKER COLORS
ADDITIONAL DESIGN ELEMENTS
Apartment elements, but we also made dogs part of our branding, because Guesty is known as a company with many at work dogs!
Curious to see what the old branding looked like? Click here
When the rebrand launched we created some merch for our employees, and we didn't forget the Guesty dogs!
Winter/2020 brought some more merch...