As Guesty's art director I was in charge of design and creative for all campaigns and social posts. We used these to promote the platform and strengthen our brand. My team created campaigns that spanned all social platforms. Building landing pages, PPC and google display ads, and social media posts.
Landing Page examples
Many times my team created eye catching ads for facebook to lead new customers to the Guesty website. These ads used our brand colors, sometimes with motion, sometimes only text, but the objective was always to create a curiosity in the viewer that would lead to him clicking on the ads.
And we boosted the brand awareness using social posts