Every year Guesty, a startup that caters to the short term rental business, hosts "GuestyVal", a 3 day conference full of industry speakers, panels, trips and parties. I joined the company right in time to head all the event design and merchandise -such as a recipe book, a beach towel, socks and more!
(design based on the branded website that was created with an external branding firm prior to my starting at the company).
We gave people attending the conference was a recipe book full of Israeli recipes. See full pdf