Every 6 months we release the Guesty industry report, a comprehensive report that dives into the state of the short term rental industry. The design incorporates infographics and illustrations to convey the often complicated stats in a fun and clear way. The reports are promoted with PPC ads, both motion and static, as well as landing pages.
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With these campaigns we found surprisingly that ads without a cta button performed better, so we started exploring with different options of getting the user to click
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