MegaSport Commercial

Megasport is Israel's leading sporting goods store chain. Their commercials used to be very hardsale. As their art director I took them in a new direction that tapped into the essence of the brand- Israeli, for sports hobbyists, selling the best brands. I came up with a concept in which we collected real people for which sports is their passion and filmed them throughout the country in an artistic commercial that was much more high-end and youthful. The result was amazing, bringing their sales up by 30%. This approach began a shift in all the advertising of the company.