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Branding of the new restaurant at David Intercontinental Hotel.
The restaurant is named after the biblical Naomi. "She’s a mother, a sister, a friend. She’s fierce, she’s kind, she’s open, yet always intriguing. She’s Israeli. In the bible, Naomi’s arrival in Bethlehem coincided with the harvest of barley after years of drought and famine. She represents survival in a patriarchal environment. The colors are taken from traditional Jerusalem ornaments and the ō of the logo symbolises serenity.
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