An app in which you can collect inspiration pics for events and theme parties uploaded by professional party planners, DIY bloggers and party supply shop owners. From the photos in the app you can immediately purchase the party items or view the DIY tutorials.
Who, What, Why
Two trends have been on a rise the last few years- the DIY trend and the theme party trend. 53% of mothers use inspiration from the internet to plan parties, party planning is one of the top10 most searched terms on Pinterest and the party planning industry makes 30 billion dollars a year in the US alone.
Marital Status: Married + three children ages 2, 4 and 6
Occupation: Public relations
BA: Art history and communications
Penny works everyday till 16:00, then comes home to be with her children. She loves design and invests a lot of time, money and effort in her children. She loves her children but she also likes showing her aesthetic to the world. Penny is always on her smartphone, she loves online shopping and is a great multi-tasker, always on several apps at once.
A month before her 4 year old daughter's birthday, Penny starts planning her birthday party. Penny has seen what other parents have planned for their children and she wants Katie to have the same experience if not better. Katie loves unicorns and Penny has decided that will be the theme of the party.
Enter "Children birthday parties" category in the app.
Collect inspiration photos for the party on a moodboard
Clicking on objects in photos and opening shopping options and DIY tutorials
Choosing product and being redirected to purchase it.
First general sketch of how the app will be built and flow
Second stage UX
Going in depth after the initial sketch, my main goal was to make sure all the information and functions were presented in as clear a way as possible, so that despite the fact that the app answers a few functions that are usually divided into different apps and platforms, the user will always be clear on how he operates in the app and navigate it.
Choosing event type
Photos after filtering
Magic wand shows projects/products
Choosing project opens bottom options
10 Pixel offset to underline
the DIY essence of the app
The Main App page presents inspiration pics and blog entries. The top tabs send the user to the most important parts of the app, the EVENTS tab being the predominant one. When scrolling down a footer appears with sections pertaining to personal use.
Because the photos in this world are so colorful, by making the UI very white and clean, it actually stands out. Scrolling down opens the footer that has quick options for the event you are planning.
One of the main challenges of the design process was presenting the colorful pictures of the party world in a way that was not overwhelming. By creating a clean, subtle and minimalist layout I was able to achieve this. The icon for saving is styled like a moodboard photo with tape.
Since these photos have so many details, I didn't want to clutter them with more icons, so you must press the magic wand to expose the products you can buy or DIY
Filters relevant to party planning, that adjust themselves according to other filters chosen.
Product pages and DIY pages with easy and clear buying and creation processes