A language learning App that uses content based on the users interests in the language lessons and incorporates popular content products of the digital age, such as quizzes, trivia, games, etc.
Who, What, Why
Learning a new language is one of the most common resolutions throughout the globe, in fact studies show it has consistently been one of the top ten new years resolutions for the past 50 years. Language learning apps have been on the rise for years, however many people desert them early on and don't follow through.
It has been proven that people learn better and retain information better when it pertains to a subject that interests them. Furthermore, as the world changes and technology changes, the younger generations find themselves deserting conventional learning methods and turning to the online world. They are also easily distracted by all that social media has to offer them and spend hours on their phones.
Name: Kelly Roland
Marital Status: Single
Occupation: Junior magazine editor
BA: Art history and communications
Kelly is the ultimate millennial. She does everything on her phone, maintains an active presence on various social media platforms and is constantly flipping through the various apps. Kelly has always wanted to loved Paris and dreams of learning french and living there for a while. She can't see herself fitting in a physical language course in her busy day and she remembers boring language classes in high school, where she was taught phrases she could never imagine herself using in conversation.
Kelly finds out about an oppurtunity to be relocated to Paris for a year by her magazine. She decides to finally learn french after years of postponing it to give her a leg up. She scrolls through the options and comes across Talko, an app that is full of all her favorite memes and buzzfeed quizzes, and seems to be geared toward a millennial like her.
Signs up to app
Go through sign up wizard that learns your interests in detail.
Start first lessons, learning how the app uses personal interests to teach you.
Advance in app and win rewards.